DECISION ECONOMY INSTITUTE
BUSINESSES | COMMUNITIES | BETTER CHOICES
BUILD YOURCERTIFIEDU.U.P. MOAT™
UNDERSTOOD. USABLE. PREFERRED.
Discover how ready your business is for the AI economy. Take the free U.U.P. Moat Check and see where you stand in just 5 minutes—and whether you're ready to become CCA Certified Usable to AI.
- Stronger
Visibility - More
Opportunities - Greater
Trust - Long-Term
Value
ABOUT
THE U.U.P. MOAT
THREE ESSENTIAL PARTS. A STRONGER BUSINESS.
The U.U.P. Moat Check helps business owners understand how prepared their company is for an AI-driven buying environment. It measures three parts of your position: whether AI can understand your business, whether AI can actually use your business to help customers, and whether you are building the evidence and testing needed to become preferred when AI has alternatives. When you're ready, CCA Certified Usable to AI independently proves that AI can actually use your business.
UNDERSTOOD
Gets you considered
AI understands what you do, who you help and when you're relevant.
USABLE
Gets you called
AI can actually use your business to help a customer.
PREFERRED
Gets you chosen
You build toward becoming the choice when AI has alternatives.
Understood gets you considered. Usable gets you called. Preferred gets you chosen.
CCA CERTIFIED USABLE TO AI
Don't just say your business is AI-ready. Prove AI can use it.
CCA tests your business against the kinds of questions your customers actually ask AI. We verify that AI can recognize when your business can help, call your business capability, use it successfully, and know when it shouldn't be used.
Self-assessment tells you where you stand. Certification proves usability.
WHAT CERTIFICATION PROVES
AI understands when your capability is relevant.
AI can call and use the capability.
AI can successfully complete the interaction.
AI knows when the capability isn't appropriate.
REAL AI.REAL CUSTOMER QUESTIONS.ACTUAL TOOL USE.
The U.U.P. Moat Check remains a self-assessment. Completing it does not grant certification. Becoming CCA Certified Usable to AI requires actual external AI testing.
Why Your AI Position Matters Now
AI is reshaping how customers find, evaluate, and choose businesses. The U.U.P. Moat Check™ shows you where you stand.
Understand Your Position
See exactly how AI currently perceives and represents your business.
Find Your Gaps
Discover where AI cannot find, use, or choose your business today.
Prioritize What Matters
Get clear, actionable next steps ranked by business impact.
Build Lasting Advantage
Create a defensible position that compounds over time.
HOW IT WORKS
Your Path to a Certified Moat
Take the U.U.P. Moat Check
Answer 24 questions across Understood, Usable and Preferred.
See Your Moat Map
See your three scores and your strongest wall.
Identify Your Biggest Exposure
Find where AI may be passing you by, with prioritized actions to strengthen it.
Book Your Free Strategy Session
Review your results and determine what to strengthen next.
Build Toward CCA Certified Usable to AI
Prove through independent testing that AI can actually use your business.
The U.U.P. Moat Check is a self-assessment. It does not itself grant CCA Certified Usable to AI status. Certification requires independent testing.